Media Relations

The Coronavirus (COVID-19) pandemic has triggered a wave of unprecedented changes in the communications industry, from event cancellations to remote working arrangements. These changes have prompted a range of responses from APAC companies in their communications with the public and media. Some companies have been ramping up their corporate social responsibility initiatives and offering their services, while others have kept a low profile. PR Newswire is organising a series of Communications in Uncertain Times webinars in APAC to gather views and insights from communications and media professionals during this challenging…

The Coronavirus (COVID19) pandemic is threatening the global economy and bringing the world on the cusp of a major recession. In these challenging times, public relations and marketing professionals need to be creative and nimble in crafting promotional and publicity strategies in order to stand out in the media landscape that is saturated with COVID19-related news. PR Newswire speaks to journalists from Hong Kong media outlets such as Sing Tao Daily, Ming Pao, Human Resources Magazine and Localiiz to find out how this crisis has shaped editorial directions and how…

The Coronavirus (COVID-19) pandemic has disrupted a wide range of industries around the world. And the communications and media sectors are no exception. Over the past month, many public relations and marketing events have been postponed or cancelled due to health concerns. Working from home has also become the new norm for some communications professionals and journalists as part of remote work arrangements by their companies. PR Newswire has been keeping a close watch on how the media in Hong Kong has been operating amid the Coronavirus situation. We catch…

The IFA is Europe’s biggest consumer electronics show and plays host to hundreds of new product launches. To help businesses finalizing their IFA preparations, our team did extensive research and interviewed European technology media to provide unique perspectives from the IFA organizer, exhibitors and the media.   Established in 1924, the Internationale Funkausstellung (IFA) Berlin or the Berlin Radio Show, has grown into one of the best-known exhibitions in Germany and the biggest consumer electronics show in Europe. In 2018, 244,055 attendees from 129 countries and 1,814 exhibitors from 49…

When companies craft a communications strategy, they are aware that as audiences consume articles, blog posts, and videos, not all sources are created equal. “Imagine the power of having your brand value proposition effectively and consistently described from a variety of sources. But conversely, imagine the lost opportunity or damage it causes if your messages are random or even conflicting,” says Cheryl Conner, author of Beyond PR: Communicate Like a Champ in the Digital Age.  In terms of the “variety of sources” that Conner refers to, audiences tend to trust…