Multimedia Engagement

[caption id="" align="alignnone" width="1024"] Courtesy of Ryan McGuire[/caption] Got a passion for fashion? Great. But when it comes to writing a story about fashion, how do you dress it up to woo your viewers? An increasing number of companies, including the “higher forces” fashion and beauty industries, are realizing the importance of utilizing news release distribution services to amplify their messages. After all, it does not matter how appealing your piece of clothing is if no one can see it. Yet, in today’s age of everything newer-better-trendier, how do you…

By Niphon Goodyear One thing that weightlifting has taught me is to NEVER just show up. When it is time to train it’s time to go 100% and for press releases and life in general, you never just want to go through the motions. Go hard or go home. You don’t want to be that guy or girl who goes to the gym and mopes around in the corner doing an occasional set of curls whenever their friends stop replying to them on WeChat. You also don’t want to be…

Who says press releases are old-fashioned and boring? On June 22, Chevrolet published the first-ever emoji-only press release to introduce the new Chevy Cruze. “Words alone can’t describe the new 2016 Chevrolet Cruze,” the company explained, “so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small emotionally expressive digital images and icons in electronic communication.” Different. Isn’t it? As a 24-year-old millennial who considers herself as quite emoji-literate, I’ve taken the liberty of decoding the first section before I looked at the official translation…

The world is a big place, but with every passing year, it feels a little smaller. Thanks to e-commerce, goods can be sold anywhere. Search engines allow people to find you halfway around the world, and a bit of cultural immersion is possible through social media. Today’s brands must have a strategy in place for communicating their message across different geographies. In the APAC region, many corporates distribute their news releases globally or within the region through PR Newswire’s solutions and services in order to increase their exposure, expand their media…

Release link:  http://en.prnasia.com/story/119060-0.shtml Press releases that are chosen for the Content We Love blog are chosen from a number of quality candidates because they shine brighter than their counterparts. In a way, the ideas behind each press release is like “star matter” floating in a nebula somewhere in outer space. [caption id="attachment_2989" align="aligncenter" width="179"] Two Objects Dominating the Night Sky[/caption] Writing a press release is similar to how a star forms When the press release writing process begins, the writer’s thoughts become the building blocks and focus creates the “gravity”…