Tools & Tactics

  Last week, the second media coffee event in 2016 was hosted in Hong Kong with a topic “Crisis Communications in the Digital Age”.  The event was physically attended and viewed via live streaming by over 100 corporate communicators and PR professionals.  Three veteran speakers from the media and public relations industry provided their views, insights and personal experience when dealing with crisis.  The event was recorded and before it becomes available for viewing, the following blog provides a good overview of the fundamental steps that are required to kick start your planning before…

The best way for any startup to gain media coverage is to learn from successful entrepreneurs and experienced editors. Gaining insights from Leo Widrich, Co-Founder of Buffer (a software application designed to manage accounts in social networks), Victoria Ho, Editor of Mashable Asia, and Tim Neesham, Editor of PR Newswire Asia, here are 7 ways to get media coverage for your startup. [Tweet “Startup PR 101: 7 rules to live by for BETTER media coverage”] 1) Think like a journalist; learn to tell stories by setting up a blog When…

PR Newswire recently called on Outsell, a research and advisory firm that focuses on the rapid convergence of information, media and technology to conduct an independent research with CMOs and other key marketing decision-makers in the United States on their use of earned media and how earned media plays into paid, owned, and earned aspects of marketing.  The research revealed that the rise of earned media is eroding the growth of paid media.  Although Asia Pacific market was not represented in the research, the findings should be of interest and may…

If the process of writing and submitting a quality press release were as easy as memorizing the law of sines or even the quadratic formula*, just about everyone would be a press release expert. Unfortunately, the process can be complex one fraught with difficulties, especially when the release is an important one. Luckily, PR Newswire has plenty of resources available on its website for those who would like to expedite the process. For those who want one quick tip in terms of what to do in order to possibly attain…

By Niphon Goodyear One thing that weightlifting has taught me is to NEVER just show up. When it is time to train it’s time to go 100% and for press releases and life in general, you never just want to go through the motions. Go hard or go home. You don’t want to be that guy or girl who goes to the gym and mopes around in the corner doing an occasional set of curls whenever their friends stop replying to them on WeChat. You also don’t want to be…