Tools & Tactics

The below article was written by Celine Wu, the Audience Development Executive for PR Newswire. ———————————————————————————————– With the advent of online notebooks and word processors amongst various other digital solutions, one wonders if old-school traditions remain relevant in The Internet of Everything era. Surprisingly, the answer is yes. The consistent double-digit sale growth of the Moleskine proves the relevancy of traditional tools. Their success lies at the core of their brand; the Moleskine has evolved. The analog now has a digital strategy that has aided its exponential growth, such as…

The world is a big place, but with every passing year, it feels a little smaller. Thanks to e-commerce, goods can be sold anywhere. Search engines allow people to find you halfway around the world, and a bit of cultural immersion is possible through social media. Today’s brands must have a strategy in place for communicating their message across different geographies. In the APAC region, many corporates distribute their news releases globally or within the region through PR Newswire’s solutions and services in order to increase their exposure, expand their media…

Release link:  http://en.prnasia.com/story/119060-0.shtml Press releases that are chosen for the Content We Love blog are chosen from a number of quality candidates because they shine brighter than their counterparts. In a way, the ideas behind each press release is like “star matter” floating in a nebula somewhere in outer space. [caption id="attachment_2989" align="aligncenter" width="179"] Two Objects Dominating the Night Sky[/caption] Writing a press release is similar to how a star forms When the press release writing process begins, the writer’s thoughts become the building blocks and focus creates the “gravity”…

Remember that scene in Jerry Maguire where Tom Cruise utters one of his famous lines, “help me, help you”? Well, to successfully pitch to the media, you need to essentially channel Jerry Maguire. Help them first: be the solution to the obstacles they’re facing, and they’ll help you. Firstly, what are the issues that are plaguing reporters? Recent surveys have shown that despite the technological advances and fancy workflow programs, 68% of reporters are more unhappy and overworked now than five years ago. Why is this? Workplace satisfaction is dropping,…

For a marketing professional like with over 15 years of working experience, I have always been tempted to throw in the white flag and give up on keeping abreast of new marketing terminologies that pop out every other days, and mind you, that is in addition to the abundant information and social media phenomenals that are bombarding us every second, such as the most recent “the dress viral” that has literally divided everyone in the universe  into two groups -“gold & white” and “blue & black”. So, from Thought Leadership Marketing to the Content Marketing, and…