Content Marketing

Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising saw a boom. However, once the Internet and World Wide Web were introduced, content marketing evolved at a speed unlike any other. Chung Jung One’s Viral Campaign South Korean consumer food brand, Chung Jung One’s (CJO) “Tasting” campaign exemplifies this perfectly. Chung Jung One’s “Tasting” campaign  CJO elevated its promotion tactics by setting up a “Masterchef”- like…

The much-anticipated reopening across APAC in 2022 has enlightened the world of commerce. As a global provider of news distribution and earned media software and services, we are at the forefront of welcoming and witnessing the rapid recovery of all kinds of businesses. To stay up to date with industry trends and media development, our Beyond PR Blog is your go-to resource hub. Read on for a recap of the key highlights from this year’s articles. APAC Media Landscape 2022 The inevitable shift to digital platforms is just the tip…

2021 presented many opportunities for brands to embark on digital transformation and pivot to new growth areas as industries reeled from the impact of COVID-19. New opportunities include prioritizing Environmental, Social, & Governance (ESG) initiatives and the continual popularity of virtual events. PR Newswire APAC covered some of these emerging trends in the resource hub this year. Read on for a recap of some of the key highlights.    1. APAC Media Landscape 2020 Series The media industry in APAC underwent significant headwinds in 2020, facing a relentless COVID-19 news cycle, declining print revenue, and a shift in media consumption habits. Our Audience Development Team, which operates from 9 markets across…

As we enter the final quarter of the year, it is imperative that PR professionals start planning their communications plans for 2021. It has been a year of unprecedented challenges, movement restrictions and economic headwinds brought about by the COVID-19 pandemic and the road ahead is still fraught with many uncertainties.   After months of shelving your campaigns, it is time to make up for lost time by relooking your campaigns and chart out communications plans for next year. With 2021 around the corner, here’re 5 steps to start developing an effective communications plan.     1. Know what your brand stands for – Identify action words that form the basis of all content   …

I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an association for PR professionals in the hotel industry in Jakarta. Besides sharing best practices of press release writing, many questions were raised with regards to how the shift to digital media is changing the PR game. Here are four key takeaways from the sharing session: Listening The late author and PR exec Leonard Saffir once said, “The formulation of a PR strategy properly begins with listening, not talking.” Even in a digital world, getting…