Content Marketing

When talking about going digital, experts use jargon such as native advertising, ROI, KPI, value proposition, synergy, etc. However, how do we all incorporate this into a coherent, efficient, and on-point digital strategy? The problem of digitizing is not only consumer-oriented; it’s also convincing management what we all know: that digital is an investment towards the future. But you know who gets put in the corner? That kid who doesn’t explain to non-industry professionals the importance of visual viewability or the correct synergy between syndication and distribution and instead, uses…

Why we like it: Releases that deal with product launches will get a lot of traction, especially when the company launching it is well-known. Microsoft needs no introduction, unless you’ve been marooned on a South Pacific island since March 1975 (Microsoft was established in April 1975), so their new product launches will result in wide exposure. However, product launch releases can be a bit tricky to write as these releases need to establish credibility, include information about the product’s capabilities and excite readers enough to want the product. This is…

Everyone loves a feel-good story, and nothing elicits more sighs of “aww” than selflessness. This is why companies with corporate social responsibility (CSR) practices like to brag about their charity work in press releases. As a for-profit organization, showing the world that you care for more than the bottom line can boost your reputation and create a glowing first impression in any potential customer’s mind. Taking the emotional route are two press releases; the first from photovoltaic company Yingli Green Energy, who trumpeted their World Cup social responsibility plan, and…

Hard Rock Café distributed a release on June 16th that was a total hit and this is why: Rocking an attention-grabbing headline (cue guitar riff), the release starts off strong with a first paragraph that encapsulates the content of the entire press release, allowing readers to get the gist of the release within seconds. Facts are presented in a direct manner allowing for the “who, what, when, where, and why” to be immediately visible: Hard Rock Hotels & Casinos, Grand Opening Party, June 13th, Ibiza, First European Property. [caption id=”attachment_1649″…

When breaking news happen, companies often put out press releases to comment on them. This allows them to voice their opinions, explain how it affects them, and invite the media to explore the topic more. Demonstrating this are three organizations that responded to a recently issued draft notice by the U.S. Food and Drug Administration (FDA) and U.S. Environment Protection Agency (EPA) on fish consumption. [caption id="attachment_1624" align="aligncenter" width="300"] Source: [puamelia]; Flickr[/caption]On June 10, 2014, the FDA and EPA released a draft notice encouraging young children, pregnant, and breastfeeding women…