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ESG

  • April’s Focus: Good ESG Stories about Earth Day

    The focus on environmental, social, and governance (ESG) communications has been increasing with demand for content coming from stakeholders and shareholders. As one of the pillars of ESG, environmental-themed press releases allow a company to communicate its initiatives, goals, accomplishments, etc. to its audience. Trending for April on PR Newswire was the Earth Day-themed press release topic. This year’s theme for Earth Day is “Invest In Our Planet”, which is a great topic and talking point for ESG communications. Let’s look at some of the press release examples related to this trending topic,…

    Content PR & Marketing May 31, 2023
  • International Women’s Day 2022: #BreakTheBias Through Communications

    Imagine a gender-equal world that is free of bias, stereotypes and discrimination. This is what International Women’s Day (IWD) hopes to achieve. IWD, which falls on March 8, is a global celebration of the social, economic, cultural, and political achievements of women and it also marks a call to action for accelerating women’s equality.   To celebrate this year’s theme #BreakTheBias, PR Newswire interviewed Chelsea Perino, Managing Director, Global Marketing & Communications, The Executive Centre and Paula Slater, Global Diversity & Inclusion (DEI&B) Lead, ZF Group on how companies can share…

    Content PR & Marketing March 8, 2022
  • Is ESG Part of Your Corporate Strategy or Just “Homework”? – An Interview with Dr Eva Chan, the Founding Chairman of the Hong Kong Investor Relations Association

    If a listed company solely focuses on meeting the ESG requirements of the stock exchange and does the bare minimum to meet these standards, how will investor relations professionals view such practices? Dr Eva Chan, Founding Chairman of the Hong Kong Investor Relations Association thinks that such companies are merely “handing in their homework” because they are only meeting the superficial aspects of ESG. Dr Chan believes that listed companies should incorporate ESG into their corporate strategy and operations. She also shares how Hong Kong-listed companies are communicating their ESG achievements…

    Investor Relations December 7, 2021
  • ESG Communications Checklist: How Brands Can Avoid Greenwashing in Press Releases

    With ESG (environmental, social and governance) funds capturing a record US$51.1 billion in net new money from global investors last year, consumers, investors, regulators and journalists have become more vigilant about greenwashing. Greenwashing conveys a false impression to consumers and other stakeholders on a company’s willingness, ability or contribution towards environmental protection. To avoid the suspicion of greenwashing, we have compiled a checklist on the best practices and pitfalls of ESG communications efforts.  In addition, we interviewed Key Gu, Director, Marketing and Platform Management, Greater China at BSI Group, a…

    Content PR & Marketing November 15, 2021
  • From The Editor’s Desk (August 2021): Showing a Company’s Value Through ESG Press Releases

    In August, PR Newswire saw a huge increase in the volume of investment-related press releases – a 78% increase as compared to the previous peak in May.   This spike in August is partially attributed to the rise in the number of earnings releases by companies in the Q3 earnings season. Rounding up the top 4 topics of press releases distributed (in terms of volume) in August are Carbon Neutrality & ESG, AI and Travel. [caption id="" align="aligncenter" width="631"] Source: PR Newswire[/caption] For this month’s edition of From The Editor’s Desk,…

    Press Release Writing September 16, 2021
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