Coronavirus (COVID-19) Communications Resources
With the rapidly evolving news cycle and growing concerns on the Coronavirus (COVID-19) pandemic, communicating swiftly, effectively and accurately has never been more important. During these challenging times, it is critical to maintain a clear and calm brand voice, while keeping open channels of communications with stakeholders in order to be seen as a trusted source of information for your industry.
Here’s a compilation of communications resources from PR Newswire and Cision to support your efforts during this trying period:
- Communications Resources
- Webinars
- News Updates
Communications Resources
1. Crisis Communications Toolkit
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When a crisis happens, brands need to be prepared to weather the storm. The question is: Are you and your team ready to handle a communications crisis?
Grab our Crisis Communications Toolkit as part of your PR strategy for these challenging times. Learn how to identify when a threat may happen; analyze the coverage around a crisis; and craft a genuine and timely response for your audience.
2. Earnings Checklist: Best Practices for Preparing Your Earnings Release During Covid-19
The quarterly earnings release is a high-visibility opportunity to tell your company’s story. During this unprecedented time, investors have adjusted their focus. Missed projections are expected, and unlike most earnings periods investors are now shifting a focus to your commentary rather than your financial data.
Taking a few extra minutes to check off the necessities in this checklist will ensure you meet disclosure requirements and give your investors confidence that your leadership team is prepared to manage the COVID-19 crisis.
3. Best Practices for Brand Communications in Times of Uncertainty
Due to the rapidly shifting news cycle and growing concerns about COVID-19, we’ve put together some best practices for brand communications in difficult times. There’s a fine line between being helpful to your customers and audience and attempting to capitalize off of a scary situation.
Download our tip sheet now to start effectively communicating with your customers.
4. How to Ensure Your COVID-19 Press Release Gets Published
Crafting a press release that stands out can be challenging at the best of times, and during the COVID-19 pandemic, there is even more to consider. With this in mind, PR Newswire has created a guide for those crafting COVID-19 related press releases by including real examples of press releases we have approved and refused. We strive to be a trusted source for the media and maintain high standards in the press releases we distribute.
5. COVID-19 Comms: Developing Communications Plans for Crisis Recovery and Beyond
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Read a summary of the key takeaways from our APAC webinar on Developing Communications Plans for Crisis Recovery and Beyond. We get crisis recovery insights from John Kerr, CEO of Edelman Singapore, and Riley Heng, Country Manager, Australia and Head of Marketing at MetroResidences.
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6. COVID-19 Comms: Turning a Crisis into Media Opportunities
Some markets in APAC, such as Hong Kong, have resumed some form of economic activity as infection rates subside. We take a look at trending news topics in Hong Kong that have emerged and get journalists from two Hong Kong-based media outlets, Bloomberg Businessweek and Tatler Asia to weigh in on how brands can present distinctive and relevant story angles that can fit into the media’s COVID-19 agenda.
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7. COVID-19 Comms: How Brands are Helping Through Healthcare Initiatives?
Behind the medical frontlines, companies from all walks of life are chipping in by donating medical supplies, developing mobile apps to make healthcare services more accessible, building software to monitor one’s health and ensure social distancing, and increasing the production of medical supplies. Here are some initiatives from companies in APAC that aim to keep audiences in the pink of health.
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8. COVID-19 Comms: How Entertainment and Lifestyle Brands are Spreading Positivity?
Tired of getting bombarded by COVID-19 news, a growing pool of captive audiences are also turning to uplifting and inspiring online content. Here’re some colourful ways that brands in APAC are keeping audiences entertained and smiling despite the uncertainties.
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9. COVID-19 Comms: How Brands Adapt Communications Practices?
As public concerns and interests in the COVID19 situation shift gears so must communications strategies. We chat with four PR experts on how brands can adapt their communications plans in order to thrive. Some ways including making the switch to digital and positioning your brand to engage your target audience.
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10. COVID-19 Comms: Corporate Communications Tips For Brands
The tumultuous COVID-19 situation has set off a chain of unprecedented challenges for industries around the world. Naturally, it is a challenging time for brand communications, as PR and communications professionals need to keep a pulse on the rapidly-shifting landscape and concerns. We highlight tips and best practices from communications experts from our series of webinars.
11. How Travel Companies Are Providing Relief to the COVID-19 Situation?
What do journalists look out for when going through press releases to source for story ideas during the COVID-19 pandemic? Hear from four journalists, in Hong Kong who share how this crisis has shaped their editorial directions and how press releases can be crafted to catch their attention.
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12. APAC Webinar #1 Highlights: Communications in Times of Uncertainty
Luisa Tam, Senior Editor of South China Morning Post shared her insights on how brands can communicate to the media during the COVID-19 pandemic. One key way is to building brand mileage by sharing organic human interest stories that can be found within companies. The veteran journalist also talked about what types of news angles and stories she is looking out for during this challenging period.
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13. Covering COVID-19: Journalists Share How Press Releases Can Get Media Coverage?
What do journalists look out for when going through press releases to source for story ideas during the COVID-19 pandemic? Hear from four journalists, in Hong Kong who share how this crisis has shaped their editorial directions and how press releases can be crafted to catch their attention.
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14. Investor Relations Pros Share Communications Tips Amid The COVID-19 Uncertainty
The earnings season in APAC is kicking off in the coming months amid an uncertain climate. We got investor relations professionals to share their views and tips on communicating with stakeholders and the media.
15. Event Cancellations: PR Pros Share What’s Next For Communicators?
The Coronavirus situation has caused numerous events and conferences to be postponed or cancelled. We got PR & Marketing professionals to share their views and tips on enhancing communications plans to cope with sudden event changes.
16. Coronavirus Response: Communications Updates in Key APAC Markets
Find out how companies in APAC are stepping up their communications as the economic impact of COVID-19 ripples around the region.
17. Coronavirus Response: An APAC Communications Round-up
Find out how companies in APAC are responding to the Coronavirus outbreak in their communications, such as adapting their operational procedures and stepping up corporate social responsibility efforts.
APAC Media Insights
1. Trending Topics From the COVID-19 Media Coverage in Malaysia
Like the evolving developments of the COVID-19 situation, the news focus has also shifted. We catch up with four business journalists in Malaysia to find out which key trends and topics that have emerged from this crisis that they are keen on exploring more as part of their news coverage.
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2. Journalists Share How COVID-19 is Affecting Media Coverage in South Korea
Find out how journalists in South Korea are adapting their news angles to cover the impact of the COVID-19 pandemic on a vast range of industries, from technology, telecommunications to finance.
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3. Journalists Share How COVID-19 is Affecting Media Coverage in Hong Kong
How have newsroom operations and news-gathering practices been affected by the COVID19 pandemic? Find out from five Hong Kong-based journalists, who share about their editorial direction and how they are adapting to fewer media events and interview opportunities.
Read the blog
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Webinars
1. APAC Webinar: Communications in Times of Uncertainty, First Edition
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How should brands communicate with the public and media during the COVID-19 pandemic? We get the insights from Luisa Tam, Senior Editor of South China Morning Post who shares about the challenges of reporting amid rapid developments, the types of news angles that journalists are looking out for and how companies can build brand mileage from this crisis?
2. APAC Webinar: Communications in Times of Uncertainty, Second Edition
How has the COVID-19 pandemic shaped news coverage at business media platforms? We hear from Ted Kemp, Managing Editor of CNBC International Digital and Elliott Danker, Senior Presenter from MONEY FM 89.3, SPH Radio. For a well-rounded perspective, Charlene Lee, Head of Corporate Communications at Tata Consultancy Services shares her crisis communications tips to handle this unprecedented crisis.
3. APAC Webinar: Anti-Fake News – Innovative Ideas & Effective Actions
Le Quoc Minh, vice president of Vietnam News Agency, shares his insights on how to detect fake news amid the rapidly developing COVID-19 situation and how adding music and rap to news can engage younger audiences.
4. APAC Webinar: Developing Crisis Communications Strategies during COVID-19
Nicholas Sagau Tony Ngimat, group general manager of Media Prima Digital and Justin Then, managing director of Lumos Hill+Knowlton Strategies, shed some light on how Malaysian businesses are responding to the crisis, from the perspectives of the media and agency.
5. APAC Webinar: Developing Communications Plans for Crisis Recovery and Beyond
Markets in APAC are at different phases of coping with the COVID-19 pandemic. Whether they are at the peak or on the recovery track, companies need to remain proactive and adapt their communications. As governments around the world are implementing measures to kickstart their economies, it is vital for PR professionals to have a recovery plan to reconnect with their audiences. Join us as we invite communications experts to discuss post COVID-19 recovery plans for companies.
6. APAC Webinar: Rethinking News Practices During and Post Pandemic
Over the past few months, Bloomberg, Reuters and Vietnam Television International have been adapting their operations, technology, and resource allocation to meet the growing demand for faster and more reliable information on the developing crisis. Tune in to find out how they are managing their news operations and get tips and insights on how you can work with them effectively during this challenging period.
7. Webinar: Best Practices for Brand Communications in Times of Uncertainty, Part 1
It’s a difficult time for brand communications; due to the rapidly shifting news cycle and growing concerns about COVID-19, we have put together a panel of PR experts across industries in the United States to discuss best practices for brand communications. The webinar includes an extensive audience Q&A. Look out for more webinars in this series soon.
8. Webinar: Best Practices for Brand Communications in Times of Uncertainty, Part 2
For the second part of our series, we brought in a new panel of experts to discuss the latest developments of the COVID-19 pandemic and how it’s affecting the industry. They share best-practices, including how to “read the room” and the importance of empathy in communications.
9. Webinar: Best Practices for Brand Communications in Times of Uncertainty, Part 3
For the third part of our series, we brought in a team of our award-winning Cision Insights communications research experts to share key learnings from the COVID-19 media analysis reports that they authored. Our panel analyzed two distinct aspects: How traditional and social media treat top US companies as defined by the volume of coverage they generate, and what COVID-19 trends in China can teach us as we navigate our day-to-day life in the USA.
10. Webinar: Best Practices for Brand Communications in Times of Uncertainty, Part 4
Our panel of industry experts discussed the best practices that communicators can take right now to not only communicate with customers, but employees, stakeholders and the media. They also discuss the language of the C-Suite in times of crisis, best practices for managing brand communications in a volatile media environment and how to update your KPIs and earned media metrics when your media strategy has changed.
11. Webinar: Best Practices for Brand Communications in Times of Uncertainty, Part 5
Although the most trying weeks of the COVID-19 pandemic are unfolding in many areas, it is important PR pros remain proactive and plan their comms strategy for when we start to see the light at the end of the tunnel. Our panel of communications expert discussed post-crisis practices in relation to messaging, timing and brand reputation
News Updates
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