From the Editor’s Desk: June 2021 Press Release Highlights

In June 2021, PR Newswire saw a surge in press release distribution volume in APAC. There was a 33% year-on-year increase in the volume of press releases distributed in the region.

Trending press release topics in June include Artificial Intelligence, which was an increase of 10% compared to last month, while areas like Carbon Neutrality & ESG remain popular. Traditionally, June has been a popular period for travel during the summer holidays.

Despite the travel restrictions across APAC, travel and tourism-related brands continue to share news such as hotel openings, and products and services in anticipation of traveling resuming in other parts of the world such as Europe at press time.

The main content topics in June 2021 were “AI,” “Carbon Neutrality & ESG,” and “Trade Show News” and “Travel”.

1. AI & New Gadgets/Apps: This burgeoning topic saw an increase of 10% in press release volume, compared to May. (Examples: Ping AnChairman Marks 33rd Anniversary of Group with Message: My Thoughts on the New Digitalization; Tuya Smart Showcases New IoT Device Connectivity Capabilities at 2021 Mobile World Congress).

2. Carbon Neutrality & ESG: The volume of releases on this emerging topic increased by 7% compared to May. (Examples: NetEase Publishes 2020 Environmental, Social and Governance (ESG) Report; LG Energy Solution Presents Innovative Battery Technology and ESG Initiatives at InterBattery 2021).

3. Trade Show News: Major trade shows such as Mobile World Congress and SNEC International Photovoltaic Power Generation and Smart Energy Conference & Exhibition were held in June. (Examples: TCL commercially announces NXTWEAR G smart glasses, multi-screen support for smartphones, new Family Watch and 5G CPE at MWC 2021; Shanghai Electric Presents at SNEC 2021 with Its New Battery Management System Taking Center Stage).

4. Travel: June saw an increase of 34% on release distribution volume during the peak travel season in mainland China, while travel and hospitality brands in some APAC markets announced their news and developments in anticipation of the opening of travel borders at press time. (Examples: Marriott International today celebrates another milestone in Japan with the opening of the company’s 70th property in the country, Aloft Osaka Dojima; uCloudlink Teams up with London-based Business Partner, Preparing for Europe Summer Travel Re-opening).

RELATED READ: From The Editor’s Desk: May 2021 Press Release Highlights

Note-worthy press releases in June 2021

1. More people are looking forward to travel, with restrictions are gradually lifted around the world. The Indonesian Ministry of Tourism and Creative Economy announced plans to re-open the country partially to tourists through a Multimedia News Release that also focused on their Arabian Travel Market Dubai 2021 visit. The release had 21,637 views on the PR Newswire site and 578 exact pick-ups globally.

The release’s photo and quotes gave writers at TTN World, a Middle Eastern trade publication, and Trade Arabia, a Middle Eastern business news distributor, the details needed for their articles on the same topic.

2. Hyundai Motor Group’s release about its partnership with ANRA Technologies focused on what technology readers are looking for. Environmental issues, new transportation needs, and futuristic possibilities all draw quick attention.

The interesting multimedia assets help materialize the details of the release and the quotes from high-level personnel at both companies, giving bloggers and online media plenty to write about. The posting on PR Newswire was viewed 23,894 times and the release received 186 direct pick-ups.

Green Car Congress, a sustainable mobility blog, used the quotes and main details from the original release. DRONELIFE, an online distributor focused on the latest drone news, likewise took advantage of the release-provided multimedia and main details.

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3. Fosun Fashion Group’s release contained lots of specific details and useful quotes that make it easy for the media to incorporate in their articles. The release earned coverage from Fashion Group and Fashion United and garnered 17,736 views on PR Newswire and 181 media pick-ups.

Fashion Group’s 850,000 subscribers read about the news, which included quotes from the original release. Fashion United also used the main details from the story as well as the quotes to provide the details for their own write-up.