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PRN Editorial

  • From the Editor’s Desk: July 2021 Press Release Highlights

    In July 2021, PR Newswire’s overall press release volume showed a 27% year-on-year increase. Riding on the buzz over the Tokyo 2020 Olympic Games, which was held from 23 July to 8 August, official partners of the games like Alibaba Group tapped on this opportunity to expand their global brand mileage by associating their products and services with the international sporting event. Besides the Olympics, other main press release topics are AI, Carbon Neutrality & ESG, Trade Show News and Travel.   1. Olympics: A couple of brands, which are official Olympic…

    Content PR & Marketing August 17, 2021
  • From the Editor’s Desk: June 2021 Press Release Highlights

    In June 2021, PR Newswire saw a surge in press release distribution volume in APAC. There was a 33% year-on-year increase in the volume of press releases distributed in the region. Trending press release topics in June include Artificial Intelligence, which was an increase of 10% compared to last month, while areas like Carbon Neutrality & ESG remain popular. Traditionally, June has been a popular period for travel during the summer holidays. Despite the travel restrictions across APAC, travel and tourism-related brands continue to share news such as hotel openings, and…

    Content PR & Marketing July 13, 2021
  • From The Editor’s Desk: May 2021 Press Release Highlights

    With a huge five-fold increase in press release volume compared to the same period in 2020, tourism made almost a full recovery last month in Mainland China. However, domestic tourism activities in some countries in APAC were relatively muted due to fresh waves of infections. Last month also saw a 45% increase in trade show-related releases, while those on high tech remain popular. Trending topics of the month include “Travel”, “Trade Show News”, “AI” and “Carbon Neutrality & ESG”. [caption id="" align="alignnone" width="1231"] Source: PR Newswire[/caption] Top Press Release Topics…

    Content PR & Marketing June 14, 2021
  • From The Editor’s Desk: April 2021 Press Release Highlights

    With the end of the year’s first quarterly earnings season, the number of press releases on “Finance/Investment” declined in April, while the newly emerging topic of “Carbon Neutrality & ESG” continued to gain the audience attention. Compared to the same period last year, the overall press release distribution volume in the APAC region has increased by 39%. Despite being severely impacted by COVID-19, the trade show industry is on track to recovery this year. The number of press releases on business events and exhibitions in APAC saw a huge year-on-year…

    Content PR & Marketing May 17, 2021
  • From the Editor’s Desk: March 2021 Press Release Highlights

    PR Newswire distributes numerous press releases on a multitude of industries across APAC daily. From the high volume of press releases, our editors glean key press release trends, buzzy topics and note-worthy press releases in this new monthly column, From The Editor’s Desk. In Q1 of 2021, companies in APAC demonstrated strong potential for business recovery from COVID-19 challenges. In March 2021, the overall press release distribution volume showed a 36% year-on-year increase. The month’s trending topics were “Earnings”, “AI”, “Carbon Neutrality” and “Holidays”. [caption id="" align="alignnone" width="836"] Source: PR Newswire[/caption]…

    Content PR & Marketing April 21, 2021