PRN Editorial
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Three Tips for Using Images in Press Releases
As an editor at PR Newswire, I have to read and proof-read many press releases on a daily basis. Among these press releases, only those that have interesting story angles or incorporate unique images into the storytelling make a lasting impression in my mind. Including images in press releases is now a norm and the numbers are on the uptrend. According to a study on press releases distributed by PR Newswire, press releases with multimedia elements can improve the result of communications with the number of press release views increased…
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Dress from the feet up: Why boilerplates are important and what elements to include in them
Photo by Camila Damásio on Unsplash A killer headline? Check. A newsworthy, logically crafted, grammar-free main body? Check. So now, what’s missing? Right, the company boilerplate. The inverted pyramid is the most effective and preferred structure in PR writing — so we are told. It might leave people with an impression that what is placed at the bottom of a press release is the most trivial. They might even want to do away with boilerplates entirely as most people believe shorter content is better content due to supposedly being easier to understand and…
