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PRN Editorial

  • April 2020 PR Calendar Cheat Sheet: Easter, Earth Day and World Health Day

    April is a month for brands to pay more attention to the environmental and health issues that are plaguing the world. Besides the Coronavirus (COVID-19) pandemic, there are other pertinent global issues such as the importance of nursing and midwifery workforce in the healthcare sector. Recognising this pillar is World Health Day 2020, which aims to trigger a wave of public appreciation for nurses and midwives and their invaluable contributions. Another socially conscious occasion is Earth Day, which catalyses support for climate change. Here is a list of major events…

    Content PR & Marketing March 26, 2020
  • Content We Love: How Visa and the First-Ever Nigerian Women’s Bobsled Team Push Past the Expected and Head to 2018 PyeongChang Winter Olympics

    South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you think as they are brought together in this story presented by Visa on its sponsorship of three Nigerian female sprinters-turned-bobsledders participating in the Winter Games this February Worldwide TOP Partner Visa has recently announced the addition of the Nigerian Women’s bobsled team to its Team Visa for the upcoming Olympic Winter Games which is set to take place in February 2018 at Pyeongchang, South Korea.…

    Asia Specials February 7, 2018
  • The “TELL” formula draws readers by the headline

    News editors have to go through hundreds of news releases every day with two news stories published every minute. So, how do you keep their attention on your news release for a few more moments? I would argue, the headline matters. The Headline is the reader’s entry point to a release. It should be a brief summary or the highlight of the whole release. At PR Newswire, we tell your story to the world; and a good news release should always tell the story in the headline. We use the…

    Storytelling January 12, 2018
  • Three Tips for Using Images in Press Releases

    As an editor at PR Newswire, I have to read and proof-read many press releases on a daily basis. Among these press releases, only those that have interesting story angles or incorporate unique images into the storytelling make a lasting impression in my mind. Including images in press releases is now a norm and the numbers are on the uptrend. According to a study on press releases distributed by PR Newswire, press releases with multimedia elements can improve the result of communications with the number of press release views increased…

    Asia Specials October 30, 2017
  • Dress from the feet up: Why boilerplates are important and what elements to include in them

    Photo by Camila Damásio on Unsplash A killer headline? Check. A newsworthy, logically crafted, grammar-free main body? Check. So now, what’s missing? Right, the company boilerplate. The inverted pyramid is the most effective and preferred structure in PR writing — so we are told. It might leave people with an impression that what is placed at the bottom of a press release is the most trivial. They might even want to do away with boilerplates entirely as most people believe shorter content is better content due to supposedly being easier to understand and…

    Content PR & Marketing July 21, 2017