PRN Editorial

Moutai coffee, anyone? Recently, Luckin Coffee joined forces with Kweichow Moutai to roll out an unusual offering – alcoholic lattes.  The surprising partnership has taken social media by storm! Images of coffee enthusiasts enjoying the unique new flavor have been circulating and appearing on the feeds of many. Hence, organically boosting consumer recognition for both brands. In fact, unique collaboration stories like this one have been a recurring theme on the wire. Successful cross-industry collaborations offer brands the benefits of increased reach, credibility and enhanced storytelling, which provide valuable opportunities for…

According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article will cover the meaning of a press release, why they’re so powerful and how you can get started using them. What Is a Press Release? The definition of a press release is a statement that provides information about a significant event to members of the news media. Also called PR releases or news releases,…

In July 2021, PR Newswire’s overall press release volume showed a 27% year-on-year increase. Riding on the buzz over the Tokyo 2020 Olympic Games, which was held from 23 July to 8 August, official partners of the games like Alibaba Group tapped on this opportunity to expand their global brand mileage by associating their products and services with the international sporting event. Besides the Olympics, other main press release topics are AI, Carbon Neutrality & ESG, Trade Show News and Travel.   1. Olympics: A couple of brands, which are official Olympic…

In June 2021, PR Newswire saw a surge in press release distribution volume in APAC. There was a 33% year-on-year increase in the volume of press releases distributed in the region. Trending press release topics in June include Artificial Intelligence, which was an increase of 10% compared to last month, while areas like Carbon Neutrality & ESG remain popular. Traditionally, June has been a popular period for travel during the summer holidays. Despite the travel restrictions across APAC, travel and tourism-related brands continue to share news such as hotel openings, and…

With a huge five-fold increase in press release volume compared to the same period in 2020, tourism made almost a full recovery last month in Mainland China. However, domestic tourism activities in some countries in APAC were relatively muted due to fresh waves of infections. Last month also saw a 45% increase in trade show-related releases, while those on high tech remain popular. Trending topics of the month include “Travel”, “Trade Show News”, “AI” and “Carbon Neutrality & ESG”. [caption id="" align="alignnone" width="1231"] Source: PR Newswire[/caption] Top Press Release Topics…