PRN Editorial

With the end of the year’s first quarterly earnings season, the number of press releases on “Finance/Investment” declined in April, while the newly emerging topic of “Carbon Neutrality & ESG” continued to gain the audience attention. Compared to the same period last year, the overall press release distribution volume in the APAC region has increased by 39%. Despite being severely impacted by COVID-19, the trade show industry is on track to recovery this year. The number of press releases on business events and exhibitions in APAC saw a huge year-on-year…

PR Newswire distributes numerous press releases on a multitude of industries across APAC daily. From the high volume of press releases, our editors glean key press release trends, buzzy topics and note-worthy press releases in this new monthly column, From The Editor’s Desk. In Q1 of 2021, companies in APAC demonstrated strong potential for business recovery from COVID-19 challenges. In March 2021, the overall press release distribution volume showed a 36% year-on-year increase. The month’s trending topics were “Earnings”, “AI”, “Carbon Neutrality” and “Holidays”. [caption id="" align="alignnone" width="836"] Source: PR Newswire[/caption]…

April is a month for brands to pay more attention to the environmental and health issues that are plaguing the world. Besides the Coronavirus (COVID-19) pandemic, there are other pertinent global issues such as the importance of nursing and midwifery workforce in the healthcare sector. Recognising this pillar is World Health Day 2020, which aims to trigger a wave of public appreciation for nurses and midwives and their invaluable contributions. Another socially conscious occasion is Earth Day, which catalyses support for climate change. Here is a list of major events…

South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you think as they are brought together in this story presented by Visa on its sponsorship of three Nigerian female sprinters-turned-bobsledders participating in the Winter Games this February Worldwide TOP Partner Visa has recently announced the addition of the Nigerian Women’s bobsled team to its Team Visa for the upcoming Olympic Winter Games which is set to take place in February 2018 at Pyeongchang, South Korea.…

News editors have to go through hundreds of news releases every day with two news stories published every minute. So, how do you keep their attention on your news release for a few more moments? I would argue, the headline matters. The Headline is the reader’s entry point to a release. It should be a brief summary or the highlight of the whole release. At PR Newswire, we tell your story to the world; and a good news release should always tell the story in the headline. We use the…