Behind The Byline

If you are a young expat or local Singaporean girl, it is no surprise that you will come across or connect with a one of a kind digital publication and an increasingly popular website called The Honeycombers.   Who is the Honeycombers? This web based lifestyle publication is designed for women in Southeast Asia, aged 25-45, to provide hyper-local content on life in Singapore, Jakarta and also Bali. The publisher also owns a dedicated site for parents, HoneyKidsAsia and is planning to expand to Bangkok and Manila next year. The…

Charles Darwin’s quote was repeatedly used in Publish Asia’s sessions, and aptly reflects the spirit of the conference: “It is not the strongest of the species that survives, nor the most intelligent, but the ones most responsive to change.” In this digital age, the number one concern publishers have is how to adapt their organizations digitally, to remain relevant when many are predicting the demise of “traditional media”. Publish Asia injects a boost of optimism into a supposedly sunset industry. Change is Inevitable “Traditional” media organizations need to change their structures…

Yesterday when I was leaving the SES Conference hoping to catch-up on my emails which piled up after a week-long vacation and a few events, I saw an email from a colleague, who tried to alert me to answer a question on Twitter, posted by Joshua Steimle, a contributor at Forbes. His question was “What’s the best thing you’ve learned at #seshk”? He also wrote “Give me a good answer and I’ll quote you in the Forbes article I’m writing.” That’s pretty attractive. With my mobile battery emptied after seeing…

  In 1911, Arthur Brisbane was quoted in an article on publicity and journalism saying that pictures speak a thousand words. Fast forward more than 100 years, and while this remains true and more pertinent than ever for PR and communications professionals, the simple truth is that not enough people are taking any notice. As you can see from my #Infographic of the Week, the journalists of this world clearly love images and videos, but the reality for PR and communications folks is that they don’t see it. And, I…