Tools & Tactics

Since the middle of this year, Google has been launching several new ad types that occupy more space on screens. This means less space for organic (non-paid) results to appear and makes appearing on the top of search results more vital. Search engine optimization (SEO) helps achieve this by helping marketers format content so that it moves toward the top of the search engine results page (SERP).   As competition heats up in terms of paid ads and SERP, we believe that content PR – a mixture of content marketing and PR – will play an increasingly important role. PR complements hotels’ content marketing…

As a marketer, are you frustrated by your team producing great blog content but not being able to drive views and engagement? You are not alone – a research study tracks a million articles and results show that 50 percent receive 8 social media shares or fewer and 75 percent achieved zero referring domain links. So how do marketers boost their blog traffic without paying for the “sugar rush” of paid traffic that is unsustainable over the longer-run? To boost organic traffic, your content must be more relevant and deliver…

To optimize businesses’ earned media coverage from press releases, it is essential to plan ahead to launch the right campaigns at the right time when the media is looking out for certain types of stories. Let us take stock of May’s PR Calendar and share why May goes beyond Labour Day and Mother’s Day. When we think about the festivals for the month of May, Labour Day and Mother’s Day tend to crop up first in our mind. Let us take stock of May’s PR Calendar and share why May…

When companies craft a communications strategy, they are aware that as audiences consume articles, blog posts, and videos, not all sources are created equal. “Imagine the power of having your brand value proposition effectively and consistently described from a variety of sources. But conversely, imagine the lost opportunity or damage it causes if your messages are random or even conflicting,” says Cheryl Conner, author of Beyond PR: Communicate Like a Champ in the Digital Age.  In terms of the “variety of sources” that Conner refers to, audiences tend to trust…

The fourth month of the year, April is a sign that spring has definitively arrived. It starts on a light note, with April Fool’s Day and includes occasions for celebration and reflection such as Easter Sunday and Earth Day respectively. To optimize brands’ earned media coverage from press releases, it is essential to plan ahead to launch the right campaigns at the right time when the media is looking out for certain types of stories. To help you get into the swing of April, PR Newswire takes stock of this…