Tools & Tactics

Can a business cancel out its greenhouse gas emissions? Dilmah, a Sri Lankan tea company, with a global presence, announced its carbon neutral status for its products, early this year. Here’s why it matters to the rest of the world: Currently, businesses account for more than half of the world’s electricity consumption. The longer it takes to reduce greenhouse gas emissions, the climate impact becomes more dramatic: from rising sea levels threatening Pacific islands to extreme weather patterns sparking fierce forest fires. Source: Dilmah Tea Dilmah’s tea production involves a…

Conference Highlights A vibrant Vietnam is rapidly integrating into the global economy. As introduced by Professor Dao Nguyen Cat, Editor-in-chief of the Vietnam Economic Times, “Vietnam’s economy grew more than 7 percent in 2018, when it also attracted a record $19 billion worth of FDI, and it concluded talks on a free trade agreement with the EU and joined the CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership). It is now fully on the “radar” of international investors.” I attended the Vietnam Economic Conference held in Ho Chi Minh City…

No brand is built overnight. A brand leader tends to pop up in the minds of consumers when they meet a certain situation or think about a specific product. There are multiple facets to brand leadership, so I am featuring a couple of relatively young but innovative brands to illustrate the role of branding and public relations (PR) when positioning an outstanding product or service for market leadership. Positioning and Branding Your brand is derived from who you are, who you want to be and who people perceive you to…

When a crisis comes knocking on a company’s door, it is often promptly followed by a call from the media. At times like these, it is the company that knows how to tackle crises effectively – with responsive and transparent communications – that will ride through the turbulent waves to safe habour most successfully. Be Prepared A well-crafted crisis management strategy should always include the media relations team. Not only do they provide media management advice, they are often the go-to source for crisis updates by those media. Always be…

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a news release can do so much more than simply tell someone about your company. Here are the four key elements to write a news release that converts: The news announcement Multimedia attachments High-quality links And social media 1. Announcement The purpose of your news release is to remind the media, your clients and other businesses why your company is relevant. The news announcement should…