Tools & Tactics

These days there are an abundance of trade shows, representing different industries and focusing on different audiences. How do you ensure that your event’s news release stands out from the crowd? While writing an event news release is a fairly routine task for communications and marketing professionals, it’s easy to fall in the trap of producing a stereotypical news release.  It’s time to try new story angles that makes your trade show news release more interesting and newsworthy. Remember to keep the five “Ws” and one “H” in mind when…

What are your goals? What can we do to define them and what needs to be done to achieve them? Each release has its own message and its own metric for success. Based on a variety of factors we could be aiming for more visits to the company website, website visits from more regions or increased user engagement, etc. Therefore, if we treat every release the same then we won’t be optimizing our results. One example of a release written with clear goals in mind is the below release: “XDynamics…

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. 91% of journalists report that the public trusts them less than before. PR professionals and communicators face the same challenge as the media and must be careful to avoid the appearance of false or deceptive content.…

One of the major duties of today’s’ marketing personnel is to create content – be it press releases, blog posts, videos, infographics and etc. In this vast sea of content, it can be hard to stand out from the crowd. To play the game smart, here is a comprehensive infographic about content marketing to get you started. Credit: Skilled.co, a guest contributor of PR Newswire Blog.

The approval by China’s State Council for the Shenzhen-Hong Kong Connect three months ago on August 16 is the latest step implemented by the Chinese government to further liberalize mainland markets.  The long awaited stock trading link which started a three-week system test in October is likely to go live as early as November 21.  Another test of global investors’ appetite for Chinese shares, the new tie-up and its predecessor – the Hong Kong and Shanghai Stock Connect which was launched in late 2014, are currently the only direct accesses for…