Behind The Byline

  Media Q&A is a series of interviews with media insiders about big shifts that currently reshaping their industry, so that PR and marketing people can better understand and engage them. SWA (pronounced “swah”, not S-W-A) Media Inc. started out with a business magazine, SWASEMBADA—literally means “self-supporting”—which was first published in 1985. At that time, the Indonesian government initiated an economic program to curb imports by increasing domestic production. Since then, SWA—its present and shortened name—has been considered as the country’s largest business magazine with over 200,000 readers, according to…

Based in Singapore, Asia-Pacific Biotech News (APBN) is a premium monthly magazine offering comprehensive reports on the fields of pharmaceuticals, healthcare and biotechnology, as well as food and agriculture in the Asia-Pacific region. Established in 1997, the magazine boasts a circulation of 4,000 and an electronic reach of 200,000. Its main subscribers comprise pharmaceutical professionals, investors and researchers from around the world, in addition to Singapore’s National Library Board and universities. Readers have free access to APBN’s online articles, but are required to pay a subscription fee for its PDF…

Indonesia is now the 4th largest mobile market in Asia Pacific behind China, India, and Japan, according to GSMA, the global trade group for mobile operators—Asia Pacific itself accounts for around half of the world’s mobile subscriber base. Since its founding in 2000, Telset magazine has covered telco and tech news in Indonesian. About Telset Magazine:  Launched at the outset of coming boom in mobile network, Telset has witnessed big shifts in the country’s tech industry. Now, it has an online edition, www.telsetnews.com, which covers fast-paced news and development that…

As society becomes increasingly digitized, it is a common thing technology has become a part of our daily lives. Can you imagine not touching your laptop or PC on a normal working day? With sites such as Lowyat.net in Malaysia, we don’t have to be techies to keep up to date with the latest releases, whether software or hardware. About Lowyat.net Lowyat.net began as a forum for PC hardware geeks to share information about the latest PC-related products and guides. As the forum grew into the community that it is…

Public relations and marketing practitioners who like to catch up with the latest marketing happenings, trends, insights and ideas across the region will be pleased to read Marketing as they see the relevant, valuable and interesting content. Suffice to say, it’s on their regular reading (RR) list! What is the Marketing magazine? Launched in early 2002, Marketing magazine is highly circulated (with a print readership of more than 100,000) and is so far the longest running trade publication in the Asia-Pacific, reaching out to all marketing and advertising related professionals.…