Storytelling

Moutai coffee, anyone? Recently, Luckin Coffee joined forces with Kweichow Moutai to roll out an unusual offering – alcoholic lattes.  The surprising partnership has taken social media by storm! Images of coffee enthusiasts enjoying the unique new flavor have been circulating and appearing on the feeds of many. Hence, organically boosting consumer recognition for both brands. In fact, unique collaboration stories like this one have been a recurring theme on the wire. Successful cross-industry collaborations offer brands the benefits of increased reach, credibility and enhanced storytelling, which provide valuable opportunities for…

According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article will cover the meaning of a press release, why they’re so powerful and how you can get started using them. What Is a Press Release? The definition of a press release is a statement that provides information about a significant event to members of the news media. Also called PR releases or news releases,…

Cision’s Global State of The Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we posed qualitative questions to shed light on trends reporters are seeing. In one such request: We asked journalists to finish the following statement: “The next generation of journalists need to be…” In addition to providing a window into growing concerns about the future of the industry, their answers shed light…

Vietnam, an emerging country with a fast-developing economy, thrives on its youthful and dynamic labor force. As its economy expands, the demand for effective PR and communications strategies to help businesses and organizations connect with their target audiences has also grown. Much to our delight, Comms Connect Vietnam on 26th July 2023 was a sold-out event and rightfully so! Discover highlights from the event that attracted a full house below. Framework for Measuring PR’s Impact on the Bottom-line To kick things off, Ms. Giang Nguyen, Senior Business Development Manager at…

In today’s hyper-connected world, brand mentions — the modern age’s version of word-of-mouth — have emerged as a compelling barometer of your company’s brand reputation and visibility. They’re more than just customers name-dropping your product. They’re powerful indicators of your brand equity, status, and health. The meaning of brand mentions is also evolving along with digital transformation. So, let’s talk about what brand mentions are, why they’re important, and why you need to take a deeper dive into what they really mean in order to stand out in the overcrowded digital…