Storytelling

Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR measurement can also help prove and justify investment, something that’s even more important now that, according to the recent Global Comms Report, 47% of comms leaders now report directly to the CEO. But where do you begin if you’re new to all things measurement? Cision’s recent Measurement 101 webinar, led by Insight Directors Camille Rollason…

“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate communicator, Ressa spoke with clarity, sincerity and humility about how her own life experience fuels her mission to advocate for democratic values in her career. Professional storytellers of all stripes—journalists, public relations and communications leaders, copywriters—may follow her example in the quest to create positive impact through authenticity and purpose. Ressa’s personal story includes immigrating to the…

Lessons from ‘AI and the Future of Comms Teams’ While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better understand consumers and empower their teams. During a recent webinar, experts from various areas of Cision came together to discuss the potential impact of AI on PR and strategic communications teams and how they can navigate it. Antony Cousins, Cision’s Executive Director…

The focus on environmental, social, and governance (ESG) communications has been increasing with demand for content coming from stakeholders and shareholders. As one of the pillars of ESG, environmental-themed press releases allow a company to communicate its initiatives, goals, accomplishments, etc. to its audience. Trending for April on PR Newswire was the Earth Day-themed press release topic. This year’s theme for Earth Day is “Invest In Our Planet”, which is a great topic and talking point for ESG communications. Let’s look at some of the press release examples related to this trending topic,…

What are some words that make journalists roll their eyes when they read press releases? According to Cision’s 2021 State of the Media report, words such as ‘best of breed’, ‘world-class’ and ‘unprecedented’ are among the most cringe-inducing ones for journalists to read in a press release.  Journalists are turned off by these fanciful and vague words, which tend to gloss over information. To help PR professionals better understand which words to avoid overusing in press releases and how they can better connect with journalists, we speak to Thomas Skelton, PR Newswire’s Senior Communications Strategy Manager.     1. How does this list of overused press release words resonates with you? …