Storytelling

Photo by Camila Damásio on Unsplash A killer headline? Check. A newsworthy, logically crafted, grammar-free main body? Check. So now, what’s missing? Right, the company boilerplate. The inverted pyramid is the most effective and preferred structure in PR writing — so we are told. It might leave people with an impression that what is placed at the bottom of a press release is the most trivial. They might even want to do away with boilerplates entirely as most people believe shorter content is better content due to supposedly being easier to understand and…

These days there are an abundance of trade shows, representing different industries and focusing on different audiences. How do you ensure that your event’s news release stands out from the crowd? While writing an event news release is a fairly routine task for communications and marketing professionals, it’s easy to fall in the trap of producing a stereotypical news release.  It’s time to try new story angles that makes your trade show news release more interesting and newsworthy. Remember to keep the five “Ws” and one “H” in mind when…

[Tweet “15 Best Storytelling Visuals of 2016”] We are all visual creatures. When we are presented with large chunks of information, we need visuals to help us process and remember the content. When press releases with visuals are distributed to the media, the number of views is 1.4 times more than text-only releases, and video releases receive 2.8 times more views. Hence it is important for PR and corporate communications professionals to have a mix of multimedia assets in their releases to maximise the chances of their releases getting picked…

  Last week, the second media coffee event in 2016 was hosted in Hong Kong with a topic “Crisis Communications in the Digital Age”.  The event was physically attended and viewed via live streaming by over 100 corporate communicators and PR professionals.  Three veteran speakers from the media and public relations industry provided their views, insights and personal experience when dealing with crisis.  The event was recorded and before it becomes available for viewing, the following blog provides a good overview of the fundamental steps that are required to kick start your planning before…

The best way for any startup to gain media coverage is to learn from successful entrepreneurs and experienced editors. Gaining insights from Leo Widrich, Co-Founder of Buffer (a software application designed to manage accounts in social networks), Victoria Ho, Editor of Mashable Asia, and Tim Neesham, Editor of PR Newswire Asia, here are 7 ways to get media coverage for your startup. [Tweet “Startup PR 101: 7 rules to live by for BETTER media coverage”] 1) Think like a journalist; learn to tell stories by setting up a blog When…