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Communications

  • 4 Trends to Consider in Your Communications Plans

      The first half of 2020 has been dominated by the COVID-19 pandemic, which has triggered a health, economy and social crisis. Many companies have been forced to revamp their business models, operations and supply chains in order to survive. Amidst the uncertainties, getting up to speed on recent shifts and advancements in the communications landscape has never been more important now. To help you keep abreast of recent communications trends, we’ve gleaned highlights from the 2019 Global Comms Report by Cision and PRWeek that still remain relevant today. In its…

    Content PR & Marketing June 16, 2020
  • Why is Brand Building Like Marriage?

    You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction and passion for something. You ask for their number. You text them that night (because calling at this stage is kind of lame), you flirt and get to know each other. Is this person a wacko? Does s/he fit my values? First, a coffee date, then a dinner. A movie. Over time, along with consistent and quality effort, you are in a committed relationship and…

    Content PR & Marketing December 29, 2017
  • 5 Things to Note When Pitching Lonely Planet Asia

    “A whole new world. A new fantastic point of view.” These lyrics are apt when describing Lonely Planet Asia, a renowned magazine offering readers insights on the histories and cultures of countries across the globe, as well as stunning photography, recommendations and travel advice. The magazine’s main goal is to inspire readers to explore new destinations and look at familiar ones through fresh eyes. Its feature stories cover countries ranging from Asia-Pacific, Africa and Middle east, to Europe and the Americas. Published by Regent Media, a publishing house in Singapore,…

    Behind The Byline May 8, 2017
  • Media Q&A: Bloomberg News (Singapore Bureau)

    “What is a typical day like at Bloomberg News?” one might ask. According to Singapore Bureau Chief Stephanie Phang, every day is different. The team of editors, reporters and analysts she oversees have their hands full with covering a broad spectrum of news – energy and commodities, economy, government, stocks, bonds, FX, banks, real estate, treasuries and the regional bond markets. They also conduct interviews and write insightful analyses on financial markets. As bureau chief, Phang is responsible for operations within the regional hub, overseeing more than 70 staff members…

    Behind The Byline August 3, 2016
  • Media Q&A – PanaJournal, Indonesia

    Media Q&A is a series of interviews with media insiders about big shifts that currently reshaping their industry, so that PR and marketing people can better understand and engage them. Her stint in the local edition of Fortune magazine earned her the 2011 Anugerah Adiwarta, one the prestigious journalism award in Indonesia. But when she isn’t drafting articles, Andina Dwifatma devotes her times to looking closely at today’s ever-changing media landscape. She’s passionately curious about the powerful force of new media which disrupting journalism. In fact, she cofounded PanaJournal last…

    Behind The Byline October 21, 2015
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