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Communications

  • Asia will Drive Future Growth in Business Travel

    According to an Oxford Economics study commissioned by Amadeus: Shaping the Future of Travel, they predict that Asia-Pacific’s overnight visitor flows will nearly double the rate of that in 2002-2012 and that Asia will drive future growth in business travel. [caption id="attachment_1568" align="aligncenter" width="797"] Source: Oxford Economics report commissioned by Amadeus:Shaping the Future of Travel[/caption] With such compelling data, is your branded content being seen or discovered by travelers? One of the most important channels that marketers should not overlook is “search.” Bronwyn White, director of MyTravelResearch.com, at the EyeforTravel…

    Asia Specials June 10, 2014
  • Paid, Posted, Delivered: What Does the Growth of Native Advertising Mean for Press Releases?

    The blending of paid content into newspapers or magazines in a way that can be difficult, if not impossible, to distinguish from independently reported stories – took a landmark step in US media this January when the New York Times greeted readers with a digital redesign and, to greater buzz, the launch of a “paid posts” feature, a variation of what is more frequently referred to as “native advertising”. While native advertising is by no means a new trend, many journalists and media watchers reacted to the Times’ move with…

    Content PR & Marketing February 14, 2014
  • Communication Practices of Honeywell, a Large B2B MNC

    Lydia Lu, Asia Communication VP, Honeywell, shared Honeywell’s best practices of corporate communication at the PR Newswire 2013 New Communication Annual Summit. Her presentation inspired B2B communication professionals who were present at the event. [caption id="" align="alignleft" width="230"] Lydia Lu, Asia Communication VP, Honeywell at the PR Newswire 2013 New Communication Annual Summit.[/caption] Lydia started the presentation by providing an overview of Honeywell. In hotel rooms, one can often see the Honeywell’s name on the room’s thermostat. When Honeywell started its business, the company focused only on temperature and automation…

    Content PR & Marketing January 10, 2014
  • How to Optimize your Press Release for Google

      Imagine Google as a beautiful girl. You want to win her heart, so you shower her with attention and ply her with gifts in hopes that she will ignore her other suitors and pick you. But things go wrong. You grow obsessed, appearing at her door in the middle of the night with a brain surgeon after she complained earlier of a slight headache, and she ditches you. Instead, she falls for the man who charms her grandmother and wins over her friends. That is how search engine optimization…

    Content PR & Marketing June 18, 2013
  • The Multiple Meanings of ‘Media’

      “The media”. It’s a simple term embedded with tessellations of meaning that become all the more elaborate when one expands the view to include different countries, yet around the world, those in the PR industry and their clients often refer to “the media” very generally, assuming that everyone’s on the same page. Yet media operations in China and North America, for example, could not be more different, and while companies in both countries fundamentally realize this, there are still areas where assumptions are made about the function of media…

    China Comprehensive May 21, 2013
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