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Communications

  • 101 Things About China – Tech in Hand

    One could be forgiven for thinking the zombie apocalypse had made an early arrival in Beijing. Every morning, millions of commuters squeeze into the Chinese capital’s subways, buses and taxis. Moving as one, they shamble along, and much of the time more heads are bent over smartphones than not. If you peer over the shoulders of your fellow commuters here, it’s easy enough to see what they’re doing. Some watch movies or play games, but a surprising number of travelers are reading: novels, the morning news, and quite often, microblog…

    China Comprehensive February 5, 2013
  • 3 Steps to Better Chinese Press Release Headlines

    2012 has already seen a steady increase in the number of Chinese press releases my team is handling; up from the 12,000 or so seen in 2011. Now, I’m obviously delighted to see our traffic continue to increase, especially given the impressive growth in releases that we see from internationally-based companies looking to generate exposure in China; however, there is a strikingly important observation that I would like to share with everyone – writing a great English headline doesn’t automatically translate into a great Chinese headline. This observation is a…

    Online Influence July 2, 2012
  • Navigating the Chinese Media Landscape

      The below post was originally posted on our sister site, prnewswire.com, and was contributed by house favourite, Sarah Skerik [caption id="" align="aligncenter" width="437" caption="Click Image to View Presentation"][/caption] Attendees of this year’s IABC World Conference in Chicago got a rare treat when Yujie Chen, managing director of PR Newswire in China – made the trip from Beijing to address the group.  Yujie offered an insider’s view of Chinese media, and offered advice for Western companies seeking to establish business presences in China, and the communicators who support those efforts. The…

    China Comprehensive June 29, 2012
  • ‘Made in China’ – How to Build a Better International Brand

    3 suggestions for Chinese companies branding themselves in the U.S. Nearly every company around the world wants their brand to be a household name. They want consumers to use their brand name as a verb – “Google it,” “Skype your friends,” etc. However, getting these types of results takes time – and effective brand management. It should come as no surprise that American consumers tend to be a bit weary when buying products coming from China. Since the 1980’s, China’s decision to use the Wenzhou Model has allowed the majority…

    Online Influence June 28, 2012
  • 101 Things About China – #5 – “Titanic” Censorship

    I’m sure many people are aware of the level of censorship that occurs in China. This was amusingly highlighted recently by the re-launch of James Cameron’s Titanic in 3D. Having cut Kate Winslet’s nude scene for quite comical reasons, I thought I would look at how censorship affects your attempts to communicate with consumers, the media and other stakeholders within China.  Generally speaking, censorship in China doesn’t have to have an impact on your marketing and communications strategies, but you should be mindful of it. Therefore, I am going to…

    China Comprehensive April 20, 2012
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