Communications

The role of PR has risen up to the challenge of establishing itself as a trusted advisor to top management in 2020. In a challenging year, more PR professionals are working more closely with their CEOs, who have sought their counsel and perspectives before making business decisions.  That was one of the key findings from the 2020 Comms Report by Cision and PR Week. The fourth annual report surveyed more than 300 senior-level PR professionals, from both agencies and in-house, in the United States. The report also reveals how PR is…

As we enter the final quarter of the year, it is imperative that PR professionals start planning their communications plans for 2021. It has been a year of unprecedented challenges, movement restrictions and economic headwinds brought about by the COVID-19 pandemic and the road ahead is still fraught with many uncertainties.   After months of shelving your campaigns, it is time to make up for lost time by relooking your campaigns and chart out communications plans for next year. With 2021 around the corner, here’re 5 steps to start developing an effective communications plan.     1. Know what your brand stands for – Identify action words that form the basis of all content   …

  The first half of 2020 has been dominated by the COVID-19 pandemic, which has triggered a health, economy and social crisis. Many companies have been forced to revamp their business models, operations and supply chains in order to survive. Amidst the uncertainties, getting up to speed on recent shifts and advancements in the communications landscape has never been more important now. To help you keep abreast of recent communications trends, we’ve gleaned highlights from the 2019 Global Comms Report by Cision and PRWeek that still remain relevant today. In its…

You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction and passion for something. You ask for their number. You text them that night (because calling at this stage is kind of lame), you flirt and get to know each other. Is this person a wacko? Does s/he fit my values? First, a coffee date, then a dinner. A movie. Over time, along with consistent and quality effort, you are in a committed relationship and…

“A whole new world. A new fantastic point of view.” These lyrics are apt when describing Lonely Planet Asia, a renowned magazine offering readers insights on the histories and cultures of countries across the globe, as well as stunning photography, recommendations and travel advice. The magazine’s main goal is to inspire readers to explore new destinations and look at familiar ones through fresh eyes. Its feature stories cover countries ranging from Asia-Pacific, Africa and Middle east, to Europe and the Americas. Published by Regent Media, a publishing house in Singapore,…