Communications

At the recently held 2014 PR Newswire Summit, GE China Director of Brands & Communications Li Guowei (known by his colleagues as “brother-in-law Li”), shared an analysis of the predicament and challenges around branding that is confronting multinational corporations. With examples from GE China’s corporate communications efforts, he also talked about the transformative opportunities at multinational corporations with B2B businesses, shedding light on the possibility of reshaping the future for multinational corporations in transformation. [caption id="attachment_2414" align="aligncenter" width="300"] Li Guowei, Director of Communications & Brand, GE Greater China speaking at…

Recently I came across an interesting little write-up that was shared within PR Newswire internal resource centre (which we called HUB) and think that the article contains useful tips that would probably be of interest to many of us, especially if you have PR and corporate communications responsibilities for the UK market.  Even if you have nothing to do with this European market, the tips that are shared in the article could very well apply to your region.  Andrew Woodall who is the author of this write up is the Manager of editorial and multimedia news release teams at PR Newswire…

[caption id="attachment_1670" align="aligncenter" width="2998"] Source: We Are Social’s Social, Digital & Mobile in APAC in 2014 report[/caption] Asia-Pacific covers over half the world’s active social media users, so it’s no wonder many businesses invest in social media. However, with technology advancing and social media networks competing for a bigger piece of the pie in the social space, it is crucial not to put all your eggs in one basket and safeguard brand visibility – make your website or blog the center of your brand’s online universe. Sarah Skerik, PR Newswire’s vice president…

According to an Oxford Economics study commissioned by Amadeus: Shaping the Future of Travel, they predict that Asia-Pacific’s overnight visitor flows will nearly double the rate of that in 2002-2012 and that Asia will drive future growth in business travel. [caption id="attachment_1568" align="aligncenter" width="797"] Source: Oxford Economics report commissioned by Amadeus:Shaping the Future of Travel[/caption] With such compelling data, is your branded content being seen or discovered by travelers? One of the most important channels that marketers should not overlook is “search.” Bronwyn White, director of MyTravelResearch.com, at the EyeforTravel…

The blending of paid content into newspapers or magazines in a way that can be difficult, if not impossible, to distinguish from independently reported stories – took a landmark step in US media this January when the New York Times greeted readers with a digital redesign and, to greater buzz, the launch of a “paid posts” feature, a variation of what is more frequently referred to as “native advertising”. While native advertising is by no means a new trend, many journalists and media watchers reacted to the Times’ move with…