Content We Love: Hard Rock International Commemorates Opening of First European Property With Legendary Celebration

Hard Rock Café distributed a release on June 16th that was a total hit and this is why:

Rocking an attention-grabbing headline (cue guitar riff), the release starts off strong with a first paragraph that encapsulates the content of the entire press release, allowing readers to get the gist of the release within seconds. Facts are presented in a direct manner allowing for the “who, what, when, where, and why” to be immediately visible: Hard Rock Hotels & Casinos, Grand Opening Party, June 13th, Ibiza, First European Property.

How does top brass feel?

A press release without quotes is like a soccer match without any shots on goal. There should always be a quote, especially from a senior executive – as opposed to a janitorial assistant – as these quotes help provide a deeper glimpse into what the company feels about the event being reported in the press release. Hard Rock accomplishes this with a quote in the second paragraph from a relevant senior executive: John Galloway, the chief marketing officer of Hard Rock International.

Photos turn boring into fun!

I can’t even count the times I’ve seen an interesting headline such as “Girl with Elephant Trunk for Nose Goes Rollerblading” and then clicked on the headline only to find out the release doesn’t even include a photo. Talk about a letdown!

This release doesn’t make that mistake. Packing strong content, it is further augmented by the inclusion of the company logo, which further cements brand recognition and, drum roll, a photo of the event. Adding photos to a press release is akin to going from a paper airplane to a rocket. Engagement, sharing, and visibility will exponentially increase as releases with photos expand audiences by up to 180 percent. For those that are curious, a video can increase those numbers by nearly 1,000 percent.

Time to Wrap Up!

The release ends with power in the form of a link to the company’s website for those who are interested in booking a stay at any of the Hard Rock locations around the world. Simple yet powerful, this link brings this release to a wonderful end and of course helps drive traffic to its site.