Kenneth Goh

From receiving childbirth advice from former Hong Kong governor Chris Patten on an event stage to jetting to Sydney for an in-depth conversation with British pop singer Mick Hucknall (of Simply Red), Luisa Tam, Senior Editor of the South China Morning Post, has encountered a spectrum of colourful personalities during her journalism career that spans close to four decades. The veteran editor, who is based in Hong Kong, also recalls cancelling her evening plans to cover a fire in the Diamond Hill estate in a cocktail dress and high heels…

Getting stung by clouds of tear gas that were fired by the police while reporting on the Bersih 2.0 rally in Kuala Lumpur might have happened more than 10 years ago, but lifestyle editor Reta Lee still remembers the chaotic scene vividly. Reta, who was working in Malaysia, was part of a small news team, which live-blogged the protest, and had no prior training in protecting herself from the tumultuous situation.   Calling it one of her most memorable assignments, she recalls: “The memories are still etched – even the smell of…

2021 presented many opportunities for brands to embark on digital transformation and pivot to new growth areas as industries reeled from the impact of COVID-19. New opportunities include prioritizing Environmental, Social, & Governance (ESG) initiatives and the continual popularity of virtual events. PR Newswire APAC covered some of these emerging trends in the resource hub this year. Read on for a recap of some of the key highlights.    1. APAC Media Landscape 2020 Series The media industry in APAC underwent significant headwinds in 2020, facing a relentless COVID-19 news cycle, declining print revenue, and a shift in media consumption habits. Our Audience Development Team, which operates from 9 markets across…

The headline is an important gateway to press releases. Most readers decide if they want to continue reading a press release based on how attention-grabbing the headline is. Journalists also gauge the potential newsworthiness of a press release from its headline within a few seconds of glancing at it.   PR Newswire’s parent company Cision recently launched the 2021 State of the Press Release Report, which reveals press release trends from examining more than 100,000 releases and speaking to industry pros in the United States to understand how press releases fit into their PR strategy.  One key area that this report covers is strategies for crafting engaging press releases. We chat with Li Wei, a reporter with Semiconductor Voice, a leading Chinese semiconductor news platform, and Nathan Brown, PR…

With ESG (environmental, social and governance) funds capturing a record US$51.1 billion in net new money from global investors last year, consumers, investors, regulators and journalists have become more vigilant about greenwashing. Greenwashing conveys a false impression to consumers and other stakeholders on a company’s willingness, ability or contribution towards environmental protection. To avoid the suspicion of greenwashing, we have compiled a checklist on the best practices and pitfalls of ESG communications efforts.  In addition, we interviewed Key Gu, Director, Marketing and Platform Management, Greater China at BSI Group, a…