Asia Specials

[Tweet “5 Key Facts about Korea Media Landscape”] What do you know about the media landscape in Korea? Regardless of your advanced concepts, it’s changing tremendously. As South Korea is a world leader in Internet connectivity, it boasts one of the fastest average connection speeds. To put this into perspective, digital media and mobile devices are the major factors of change for the media environment. The influence of web portals for the news environment is growing tremendously. Social media is becoming a critical pathway for finding, sharing and reading news.…

[Tweet “15 Best Storytelling Visuals of 2016”] We are all visual creatures. When we are presented with large chunks of information, we need visuals to help us process and remember the content. When press releases with visuals are distributed to the media, the number of views is 1.4 times more than text-only releases, and video releases receive 2.8 times more views. Hence it is important for PR and corporate communications professionals to have a mix of multimedia assets in their releases to maximise the chances of their releases getting picked…

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our media targeting and distribution platform.     To see all the recent media moves and news across Asia-Pacific click here       Compiled by Charmaine Chow on behalf of the Audience Development Team (ex-China) ,  Charmaine is the Media Research Manager at PR Newswire.  For more media related news, follow us at @PRNA4media

By Niphon Goodyear  The magnitude of the events that happened this year will not be forgotten for some time and so this edition of Content We Love will center on the magnitude of two stars: our Sun and Betelgeuse (參宿四), and how this can be related to press releases. Photo of the Orion Constellation with Sirius (not part of the constellation) dominating the lower left quadrant of the photo To find Betelgeuse in the night sky, one needs only to find the Orion constellation. This constellation, one of the easiest…

  With today’s advancements in technology, the world is moving at a very fast pace. People are constantly on the lookout for the fastest way to get things done in order to minimize time and maximize productivity. As a result, people have become impatient and developed short attention span. When companies provide too many facts in their branding, for example, by emphasizing too much on the functions of their product, consumers tend to lose focus and might completely disregard the message being communicated to them. Today, branding is no longer…