Content PR & Marketing

Artificial intelligence (AI) has been with us for many years, but the arrival of generative tools like OpenAI’s ChatGPT and DALL·E 2 have kickstarted growth and seen the technology quickly filter into how we work. For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you’re probably asking yourself questions like “How should I be using it?” and “Can it help me to work smarter, faster and more effectively?” Chances are you’re probably more aware of…

Vietnam, an emerging country with a fast-developing economy, thrives on its youthful and dynamic labor force. As its economy expands, the demand for effective PR and communications strategies to help businesses and organizations connect with their target audiences has also grown. Much to our delight, Comms Connect Vietnam on 26th July 2023 was a sold-out event and rightfully so! Discover highlights from the event that attracted a full house below. Framework for Measuring PR’s Impact on the Bottom-line To kick things off, Ms. Giang Nguyen, Senior Business Development Manager at…

In today’s hyper-connected world, brand mentions — the modern age’s version of word-of-mouth — have emerged as a compelling barometer of your company’s brand reputation and visibility. They’re more than just customers name-dropping your product. They’re powerful indicators of your brand equity, status, and health. The meaning of brand mentions is also evolving along with digital transformation. So, let’s talk about what brand mentions are, why they’re important, and why you need to take a deeper dive into what they really mean in order to stand out in the overcrowded digital…

[caption id="" align="aligncenter" width="2110"] All smiles for Comms Connect Indonesia 2023[/caption]   After a three-year hiatus due to COVID-pandemic, Cision PR Newswire held our very first event in Indonesia in the post-pandemic era. Comms Connect Indonesia graced Jakarta on 12th July 2023, which was met with much enthusiasm by an impressive turnout! Here are the highlights of the afternoon, Highlights from Cision’s Global Comms Report 2023 Rendrian Maharsya, Cision Account Director for Indonesia, kicked off the event by sharing what inspired the theme of this event – Cision’s 2023 Global Comms Report: ‘A…

Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR measurement can also help prove and justify investment, something that’s even more important now that, according to the recent Global Comms Report, 47% of comms leaders now report directly to the CEO. But where do you begin if you’re new to all things measurement? Cision’s recent Measurement 101 webinar, led by Insight Directors Camille Rollason…