Content PR & Marketing

Keeping Ahead of the Curve: Understanding Media Monitoring Knowing what people think and feel about your brand is invaluable, and media monitoring can help do just that. Media monitoring enables strategic communications and marketing teams stay informed about what people say about their company, products, services or competitors and respond to that feedback more effectively. In a way, it allows you to be the proverbial fly on the wall. While traditional media is still a powerful marketing tool, new media, especially social media, is where people are learning about brands and being…

“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate communicator, Ressa spoke with clarity, sincerity and humility about how her own life experience fuels her mission to advocate for democratic values in her career. Professional storytellers of all stripes—journalists, public relations and communications leaders, copywriters—may follow her example in the quest to create positive impact through authenticity and purpose. Ressa’s personal story includes immigrating to the…

Comms Connect Singapore 2023 took place on a rainy afternoon on 22nd June 2023, which saw a heartening turnout of communications professionals from diverse backgrounds. The high spirits of our esteemed guest speakers and audience members, which translated to a thought-provoking panel discussion proved that the rain was no damper on the event. Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But, most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications industry,…

Artificial Intelligence (AI) might seem like an exciting new technology in 2023 thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time. Once a product of science fiction writers and Hollywood epics – think the near-future Los Angeles in Her or Tony Stark’s computer J.A.R.V.I.S. from the Marvel films – AI is firmly and productively a part of our everyday lives. In fact, it’s probably in many more places than you realize. Machine learning algorithms, the method by which AI systems respond…

Lessons from ‘AI and the Future of Comms Teams’ While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better understand consumers and empower their teams. During a recent webinar, experts from various areas of Cision came together to discuss the potential impact of AI on PR and strategic communications teams and how they can navigate it. Antony Cousins, Cision’s Executive Director…