Content PR & Marketing

Whether at Tokyo’s Shibuya’s Crossing, standing in the face of Australia’s largest full-motion digital billboards in Melbourne, Victoria, or strolling along Orchard Road, one of Singapore’s most bustling streets, one thing is always looking back at you – Advertisements. [caption id="" align="aligncenter" width="1120"] Tokyo’s Shibuya Crossing surrounded by billboards[/caption]   The question is, do consumers, like yourself, buy into these advertisements? The Asia-Pacific region accounts for the second-highest advertising spending worldwide at over 200 billion U.S. dollars per year, which leads to an incredibly high advertisement exposure rate. However, studies have shown…

When we consider the future impact of generative AI and tools like ChatGPT, I always feel it’s necessary to do so from two perspectives: the technology itself and the people it will affect. You’ve no doubt come to this article to get a sense of where generative AI will take us over the next decade, but first it’s important to understand the journey we’ve been on with the technology until now. I’ve been working in artificial intelligence for 10 years, and back when I started, building AI was much, much harder. We…

The focus on environmental, social, and governance (ESG) communications has been increasing with demand for content coming from stakeholders and shareholders. As one of the pillars of ESG, environmental-themed press releases allow a company to communicate its initiatives, goals, accomplishments, etc. to its audience. Trending for April on PR Newswire was the Earth Day-themed press release topic. This year’s theme for Earth Day is “Invest In Our Planet”, which is a great topic and talking point for ESG communications. Let’s look at some of the press release examples related to this trending topic,…

Artificial Intelligence (AI) has surged into the spotlight in 2023 thanks to the emergence of generative tools such as ChatGPT, Bing Chat and Google’s Bard, alongside image creators DALLE-2 and Midjourney. We need only look at ChatGPT, which in January this year, passed 100 million active users , making it the fastest-growing consumer application in history, to understand the pace of AI growth. (By comparison, it took TikTok nine months and Instagram two-and-a-half years to reach that same 100 million milestone.). Generative AI is quickly filtering into many different sectors and industries,…

On Nov 30, 2022, OpenAI, an AI research company, lit the latest fuse of technological advancement when it introduced ChatGPT to the world. In the months since the internet has been abuzz with news and updates on this new artificial intelligence that can seemingly provide any answer or task requested. The app allows users to make simple queries, such as, “What is the capital of Vermont?”to more complex requests, such as providing code for app development or creating outlines for meetings. You can even use it to help write a…