Content PR & Marketing

From the intentionality of each lyric and note, to the precision with which she applies her red lipstick, Taylor Swift leaves no details to chance. Ms. Swift made an indelible mark on the global stage as a singer-songwriter with extraordinary talent and has built a business on her own terms. While her art is one of communication—through words and notes and human emotions—Taylor Swift should also be recognized as a masterful communicator in the digital age while off-stage. At its core, the field of communications is one of persuasion—whether one…

Two popular international electronics trade shows were held in January and February-March of this year CES 2023, held from Jan 5, 2023 – Jan 8, and MWC Barcelona 2023 from Feb 27, 2023 – Mar 2, 2023. There were many press releases sent through PR Newswire related to the CES and MWC events, and we observed some common themes from the top-viewed releases.   There are 3 phases for event-related release: pre-event communications to warm up the audience, during-event communications to provide live updates on activities at the show, and post-event…

Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising saw a boom. However, once the Internet and World Wide Web were introduced, content marketing evolved at a speed unlike any other. Chung Jung One’s Viral Campaign South Korean consumer food brand, Chung Jung One’s (CJO) “Tasting” campaign exemplifies this perfectly. Chung Jung One’s “Tasting” campaign  CJO elevated its promotion tactics by setting up a “Masterchef”- like…

In the past few months, consumers around the world have been experiencing inflation. In response, several economists have expressed concern about the possibility of recession as a correction of inflation. Tech is one of the industries that is being strongly affected by these economic forces. Layoffs in the tech industry which have prompted widespread concern, have not spared those who do not belong in its sector. Unfortunately, companies from all industries have had to conduct similar actions too. With countries and companies bracing themselves, a challenging economic climate could be…

Even though the most viewed press releases for December were quite varied, there were some similarities and overlaps among them. Using multimedia for better engagement Increasingly, journalists are using multimedia to enhance their stories, according to the 2022 Global State of the Media Report, which notes, “Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that has been proven to increase consumer engagement.” Illustrate messages by incorporating quotes A good quote in a release is also very important…